This is Us

We are entrepreneurs at heart and terrible salespeople, so we knew we had to come up with a product that would sell itself.

Since we can’t sell donuts (we’re terrible bakers), we realized that our best chance would be to develop an innovative solution where the value is easily measured.
We chose to focus our efforts on saving businesses money.

Leveraging our 40 years of combined expertise in cloud technologies, we had built a real-time, fully automated cloud cost management platform.

Our obsession for optimization fuels every decision we make, from the source of our data to our automated approach. We are now on a mission to leverage the cloud’s flexibility to the fullest extent by automatically adjusting resources based on the applications’ needs.

Empowering brands to maximize cloud savings


Maxim Melamedov
CEO & Co-founder

With over 13 years of experience in the tech industry, including a prior career in homeland security, Maxim thrives on solving complex problems and disrupting previously established norms. He finds endless inspiration at the intersection of data, innovation, and efficiency. Maxim earned his B.A in business management from the University of Derby, and is a veteran of the Israeli Air Force.

Alexey Baikov
CTO & Co-founder

Cloud operations expert with over 12 years of experience in building state-of-the-art cloud and on-prem solutions. Alexey is passionate about hyper-scale architectures and distributed systems and has formerly led cloud infrastructure teams. His professional experience includes 3 years of service in the Elite Technology Unit of the Israeli Air Force.

Lori Brigg
Chief Growth Officer

With over 15 years of experience in disruptive tech companies, Lori specializes in building successful client and partner programs and leading high-impact strategic plans. Lori holds a B.A in psychology and economics and an MBA in Management of Technology and Innovation both from Tel Aviv University.

Zohar Sacks


With over 20 years of experience in distributed systems and Cloud technologies. Zohar thrives on building outstanding teams and building amazing large-scale products. Zohar is passionate about to-the-point solutions that make customers delighted. Zohar has a BS.c in computer science and mathematics and an M.A. in history and philosophy go science and ideas