By Zesty Team

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The 2025 MarketsandMarkets Cloud FinOps report offers a view into how cloud cost management is evolving, and why the viability of many traditional approaches is starting to wane. It achieves that by outlining current trends and providing company evaluations of the key players in the market.

One of the report’s central findings is the continued growth of the Cloud FinOps market. MarketsandMarkets projects the market to reach $26.9B by 2030, growing at a 12–13% CAGR (Compound Annual Growth Rate) over the forecast period. 

The report highlights that cost visibility, while still important, is no longer the primary challenge. Most organizations already know where their cloud spend goes. What they struggle with is turning insight into action fast enough. As cloud environments become more dynamic, periodic reviews and manual optimization cycles leave too much waste unaddressed.

Another recurring theme in the report is the growing role of automation. MarketsandMarkets points to increasing demand for automated cost controls and real-time optimization, driven by the limits of static models. When usage patterns change frequently, fixed assumptions and manual adjustments simply cannot keep up.

The report also emphasizes the tightening relationship between FinOps and engineering. Cost optimization is no longer viewed as a purely financial exercise. Infrastructure decisions made by DevOps and platform teams have a direct impact on spend. As a result, effective FinOps initiatives are those embedded into operational workflows, rather than layered on top as reporting tools.

Finally, the analysis reflects a broader move away from long-term, static optimization strategies. MarketsandMarkets notes that modern cloud environments are characterized by frequent change. Instance types evolve, workloads shift, and pricing models change. In this context, FinOps solutions that rely on fixed baselines risk creating inefficiencies over time.

Taken together, the report paints a picture of a market moving toward continuous optimization, automation, and adaptability as core requirements.

Zesty’s Position in the Cloud FinOps Landscape

In the 2025 Cloud FinOps evaluation, MarketsandMarkets identifies Zesty as a key player and places it in the Progressive Companies quadrant within the SMEs segment.

This quadrant includes vendors recognized for strong product capabilities and forward-looking strategies. 

The report highlights Zesty’s focus on automated cloud cost and resource optimization, particularly its ability to align infrastructure resources with real-time demand, freeing teams from the constant need for manual intervention.

MarketsandMarkets also notes Zesty’s support for dynamic cloud environments, where workloads and infrastructure configurations change frequently. This aligns with the report’s broader emphasis on flexibility as a critical differentiator in modern FinOps tools.

Another aspect reflected in the evaluation is Zesty’s integration into operational workflows. By connecting cost optimization directly with infrastructure and operations teams, Zesty aligns with the report’s view that FinOps must be closely integrated with day-to-day cloud management to be effective.

Being recognized in the Progressive Companies quadrant signals Zesty’s alignment with where the market is heading. Toward automation, flexibility, and continuous optimization.

For organizations navigating fast-changing and scaling cloud environments, those capabilities are becoming essential.